Personal Day
Acne-safe skincare.
Details
Brand storytelling, creative direction, and production for Lili Reinhart’s Personal Day launch campaign.
Services
Creative Direction
Brand Storytelling
Campaign Development
Production
Studio
Paradam Studios
Working closely with Lili and the team, we designed this shoot around the idea of reclaiming the personal day—not as a luxury, but as a necessity. A day to rest, reconnect, and replenish. A day spent in good company, or in solitude. A day to come back to yourself.
At the center was a feeling we’ve all brushed against: the quiet recognition that we’ve been running on empty. So we framed the pause—not as absence, but as presence. What it looks like to choose softness over striving. To move slowly. To let the day unfold without agenda, wrapped in rituals, surrounded by those who really see you.
The campaign unfolds over the course of a single day, from dawn to dusk - an intimate glimpse into a group of friends taking space for themselves and for each other. The result is a nod to those long overdue moments of stillness. A gentle reminder to take a personal day.
